sistem 2 supports organizational transformation initiatives. It ensures these activities remain near the top of the priority list by using AI-driven nudges and human accountability partners.

Nobel Prize winner Daniel Kahneman introduced the concept of System 1 and System 2 thinking. System 1 represents our intuitive, emotional, and unconscious thinking, while System 2 represents our conscious, logical, and deliberate thinking.

Although we often identify with System 2, we use System 1 about 95% of the time. We are emotional beings that think, rather than the other way around.

Day-to-day tasks, stress and urgency introduce dopamine, cortisol, and adrenaline, which divert our attention to short-term goals and dopamine rewards, leading to procrastination on strategic activities.

sistem 2 prevents our System 2 from being overshadowed, sidelined, or ignored by our System 1.

Applications of those tools include:

• Individual growth through mentorship, learning, and development
• Organizational cybersecurity improvements through training and nudges
• CO₂ reduction and the transition to sustainable transport using behavioral nudges and incentives